Leading design across web, mobile, and B2B/B2C platforms within the Severstal and Sever Group ecosystem between 2021 and 2023.
The Challenge
SeverX operates within a large industrial ecosystem combining multiple products, platforms, and user groups. The challenge was to evolve fragmented interfaces into a coherent, scalable product system while improving usability, engagement, and business efficiency.
My Approach
As Lead Designer, I was responsible for building and scaling the design practice across SeverX products. Led and mentored a team of designers. Redesigned the SeverX mobile application using analytics and behavioral insights. Introduced scenario-based UX and funnel analysis into product decisions. Built and maintained a shared design system across web and mobile. Established consistent UX patterns and interaction standards. Supported stakeholders with clear design rationale and documentation.
Key Highlights
Mobile-first product design
Enterprise design system
Cross-platform consistency
B2B & B2C support
Analytics-driven decisions
The Results
Improved usability and engagement across SeverX products. Faster product development through shared design standards. Stronger alignment between design, product, and business goals. Matured internal design culture and processes.
