ABOUT ME

Senior Product Designer

Optimized critical UX flows across multiple products, improving DAU, WAU, MAU and conversion rates. Designed and scaled the first design system, increasing UI consistency and speeding up product deliveryImproved authentication and SSO UX, reducing cognitive load and increasing CES Conducted UX research and user behavior analysis, increasing NPS

Senior Product Designer

Global SaaS ecosystem for infrastructure and monitoring tools.Built scalable dashboards and admin interfacesOwned the full design lifecycle: wireframes → prototypes → high-fidelity UICreated illustrations, icons, and marketing visualsCollaborated closely with engineering to maintain design quality and consistency

Lead Designer

B2B/B2C digital products: web platforms and mobile applications.Led and mentored a design teamDefined UX/UI strategy aligned with conversion, retention, and activation KPIsRedesigned a mobile app based on product analytics and user dataConducted usability testing and A/B experimentsBuilt a shared design system across multiple products

Senior Designer

Led end-to-end redesign of a corporate website (UX audit, responsive UI) Developed and maintained brand identity and visual systemsProduced digital content and marketing assetsConducted market, competitor, and audience research.

Project Manager / UI Designer

Designed interfaces for a marketplace integrated with a 3D foot scanner for personalized  fittingConducted user research (interviews, observations) to inform product decisionsPerformed competitive and market analysis to support product strategyDesigned and tested interactive prototypes and user flowsCollaborated with developers, analysts, and marketing on UI concepts

Senior Designer

Long-term experience in fashion design with ownership of creative direction and brand identity